Ben Settle - Copywriters Cheat ...

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The Copywriter's Cheat Sheet – Part 2
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Copyright 2006 Ben Settle
 The Copywriter's Cheat Sheet – Part 2
Disclaimer And Copyright Information
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Copyright 2006 Ben Settle
 The Copywriter's Cheat Sheet – Part 2
Table Of Contents
1.
2.
How To Eliminate Anxiety And Procrastination When Starting A Copywriting
Project -- 11
3.
Squeeze More Money From Your Ads Without Changing Even One Word Of
Your Copy -- 13
4.
How To Quickly And Easily Turn Pissed Off Customers Into Happy Buyers -- 15
5.
This "Innocent" Copywriting Mistake Is Almost Guaranteed To Make You Look
Like Either A Flake Or A Liar -- 17
6.
Triple Your Response By Being A Downer -- 19
7.
How To “Outfox” Your Competition -- 20
8.
How To Discover Your Customers' “Hidden” Fears And Desires -- 21
9.
How To Use Your Competition's Product Or Service To Sell Your Product Or
Service -- 23
10. How To Turn Non-Buyers Into Buyers -- 25
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Copyright 2006 Ben Settle
 The Copywriter's Cheat Sheet – Part 2
11. How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest --
27
12. Barely Legal Copywriting Secret Gets People Flocking To Your Ads And Sales
Letters In Droves -- 30
13. How To Make "Dry As Dust" Case Studies 100% Fascinating And Interesting -- 32
14. How To Make The Newspaper Your Unofficial “Sales Assistant” -- 34
15. How To Dramatically Increase The Pulling Power Of Your Premiums And Free
Bonuses In Your Ads -- 36
16. 100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten
Times More Believable -- 37
17. How To Make Sure You Never Sound Like An Obnoxious Braggart In Your Ads --
39
18. Why “Can't Refuse Offers” Hurt Response -- 41
19. Another Copywriting “Rule” Bites The Dust -- 42
20. How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing
Piece -- 44
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Copyright 2006 Ben Settle
 The Copywriter's Cheat Sheet – Part 2
21. Why Sampling Is A Waste Of Time...And The Simple Thing You Should Do
Instead -- 46
22. How To Breathe New Life Into Dying Sales Letters -- 48
23. How To Make More Money...By Hiding Your Ads – 50
24. How To Instantly Gain The Trust Of All Your Customers -- 52
25. How To Create Money-Making Headlines Under Pressure -- 54
26. How To Make Your Marketing Promotions “Skeptic-Proof” -- 56
27. The Childishly Simple Copywriting Secret That Drives Up Response Almost
Overnight -- 58
28. A Simple Copywriting Tip That Makes Most Marketing Problems Instantly
Evaporate -- 60
29. How To Use An Ordinary Stereo To Drive Your Ad Response Through The Roof –
62
30. How To Be “Number One” In Your Market...Without Even Having The Best
Product Or Service -- 64
31. How To Make Price Irrelevant – 66
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Copyright 2006 Ben Settle
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